Blame The Clients

32 years behind the nail table taught me one thing.

 Cuticle oil wasn't the problem.

Clients were. 

People love spending money on beautiful nails, but they absolutely loathe taking care of them.

Clients would buy the cuticle oil, use it for exactly three days, then banish it to the dark abyss under their bathroom sink. So I got annoyed. And then I built something better.

Jelly Sticks wasn't created because the world needed another cuticle product. It was created because every option already out there is a boring, grease-bomb failure that couldn't keep your attention span if it tried.

So I engineered something that smells so ridiculously good you'll actually look forward to using it, moisturizes deeper than your watered-down lotion, and forms an anhydrous barrier you can literally feel resisting being washed off.

The goal wasn't just healthier cuticles. It was to manipulate you into a full-blown obsession.

Your cuticles owe me one.